About us
Making education costs simple, secure & stress free
The UK's first regulated Family Finance Marketplace.
What is Sencillo?
A smart digital platform to help families plan & fund their children's 20+ year education journey.
Smart tools powered by AI. plus decades of financial and education expertise, the Sencillo platform provides a home to help families understand the costs of the entire education journey.
Our marketplace provides regulated financial products via carefully selected, award winning and trusted partners to help families fund their children's journey in a way that suits them best.
Our mission
To help millions of children every year reach their full potential
We believe every parent should be able to make informed, confident decisions about their child's education.
Smart planning plus responsible, accessible financial products are key, and Sencillo is here to make that possible not just for the few, but for every family seeking a clear and secure education journey for their children.
£50k–£450k+
Estimated costs per child. Every education journey is different.
20+ years
A journey with multiple stages — it's hard to see the big picture.
Millions
of families need financial support to secure the education journey.
1000's
of institutions need a supportive partner to help their families.
Our team
Built by parents for parents
We are an experienced team of founders, industry experts and innovators from across finance, technology and education who believe there is a smarter, more flexible way to manage education fees and the often complex journey that families are navigating.
Founder & CEO
Adam Amos
Dad of 2, ex-FamilyTech founder, venture builder, and corporate innovator, with 18 years in Design and Technology, working with leading financial services businesses such as EY, Barclays, Lloyds and more. A big believer in building to improve our world and enhance our children's futures. Loves doing handstands.
Co-founder & CFO
Matthew Powell
Dad of 3, ex-fintech founder and experienced CFO with 20+ years in leadership, regulated environments and financial services, with companies such as EY and Fluro. Runs daily, and geeks out on heart rate tracking!
FOUNDING ENGINEER. HEAD OF TECHNOLOGY & AI
Kirsty Williams
Dog mum and ex-CTO and multi-time tech founder (London & Silicon Valley), scaling SaaS and technology businesses.
FOUNDING COMMERCIAL LEAD
Roger Brown
Father to 1 and stepdad of 2. Qualified accountant and economist with 30+ years in lending and insurance. Ex-CCO at Premium Credit, growing School Fee Plan to 400+ schools and 1000's of children each year. Coaches Under 13s rugby at Aylesford Bulls.
Product Lead – Design, Data, AI
Peter Koraca
17+ years designing and developing award winning data and AI enabled products for global brands. Dog dad of 2, and spends a lot of time running up and down mountains, no matter the weather!
Marketing and Social Lead
Samantha Rumens
Mum of two, and a seasoned marketing and social content strategist, for growth, across D2C, B2B, spanning Education, Financial Services and consumer businesses.
Our advisors
Guidance from some of the best in the business
Award winning leaders from across financial services, consumer brands and the education sector. They are helping ensure Sencillo stays safe, compliant, and built around families' needs.
Executive Advisory
Andrew Doman
Father and veteran financial services executive leader. Ex-CEO Premium Credit, and Chairperson at Fluro, Anna Money and Castle Trust Bank.
Brand / Marketing / Growth
Jasper Martens
Award winning exec and 0-1 growth leader. Group CMO at PensionBee. Previously, Simply Business.
Wealth Manager & Financial Coach
Philly Phonniah
Growth and Marketing Leader
Hema Marshall
Mother and accomplished exec, CRO. Ex-Cisco and FullCircl. 25 years experience in commercial sales & marketing, growth & tech.
PR / Communications / Growth
Mark Lowe
Father and award winning founder of Third City PR agency – Starling Bank, Zing (HSBC), Credit Karma and Clearpay. Chair of Governors Bellevue Education Trust.
Our partners
Collaborating with trusted partners who share our mission
Financial partners
Marketplace Partners
A curated panel of regulated, award-winning lending partners — giving families real choice and competitive products, while ensuring every referral meets our responsible lending standards.
+ more partners coming soonStart planning with confidence!
See the full picture of your children's education costs in minutes. Free to start.